Wednesday, 14 September 2011

Say My Name - Destiny's Child

Artist - Destiny's Child
Year - 2000
Genre - R&B
Type - Performance/Narrative
Audience - Teenagers
Director -

Say My Name" is a song by American R&B group Destiny's Child. The song was the third single from the group's 1999 album The Writing's on the Wall, released through Columbia label in 2000 (see 2000 in music). The single is the most successful of the four releases from the album and is considered to be one of their signature songs. The song won awards for "Best R&B Performance by a Duo or Group with Vocals" and "Best R&B Song" and two was nominated for "Record of the Year" and "Song of the Year" at the 2001 Grammy Awards and an MTV Video Music Award. - Wikipeadia

The video for " Say My Name" focuses on the lead singer Beyonce Knowles calling her boyfriend up, and suspects him of cheating. She proceeds to ask him to " say her name" but the man hesitates. The narraitve is that he doesnt want the girl who he is cheating on her with to know the name of his current girlfriend on the phone.
Beyonce takes the lead vocals for the song, whilst Kelly Rowland sings the background parts of " love you" " shady" " baby".

In the video all of the different memers of the group are in different rooms with different coloured walls,the camera pans around to reveal the different rooms, the rooms were designed to look like living rooms in the apartment.
We see Beyonce in an orange room, eqaully dressed in orange to match the room, Kelly in a blue room, Michelle in a white room, and the newcomer who was Farrah in a red room.

After the first verse takes place all the girls switch rooms, but keeping the clothes and couches the same colour to the previous room, showing continuity to the video, again a pan shot shows the girls in different room, close ups are used when Beyonce sings, to show more emotion and attitude.  There are quick cuts at the beginning of the song, to go with the pace of the music in the introduction, of the different girls.
Then after the second verse during " break down" near the end of the song, the members, all gather in a garage like room complete with cars, to add more to the garage effect.
Destiny's child are now dressed in tight leather pants, skin tight adding to the sexy factor, making more sex appeal, in orange tops. This shows Beyonce as the leader during this video, with them copying her orange from the beginning.

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