Audience - Teenagers, mainly girls
Genre - Reggae, Jawaiian & R&B/Pop
Producer- The Smeezingtons
The Lazy Song was written and performed by American singer/song writer Bruno Mars. It was released as his third single from his debut album Doo-Wops & Hooligans on February 15th 2011. The song went on become number 1 in the UK, this made Bruno have his fourth number one in the United Kingdom.
The opening shot is of Bruno's face covered by his hands, which cover the rest of the screen,we then see the hands shuffling around the camera, before the lense and camera move out,to reveal 5 men dressed up as chimps, surrounding him. Everyone in the shot are wearing the same, clothes but different clours and same glasses.
At 0.07 seconds the music begins, we then see a medium shot of Bruno and the chimps dancing around nodding the head to the song. The use of monkeys is to attract a child and teenage audience appealing to both boys and girls and is origional as it hasnt been done before.Unlike most music videos there isnt fast paced editing. Instead of the camera moving around the people, the people are moving around the camera, signifying the home video effect.
The mise-en-scene in the room signifies a edroom with a bed, sofa and we can denote from the guitar and skateboard it is supposed to be a boys room played by Bruno in the video singing about how 'today I dont feel like doing anything' which is something that is associated with teens for their laziness, but also with everyone on some days.
The video was originally directed by Bruno Mars himself, and Cameron Duddy.
Bruno Mars - The Lazy Song [Official Video] from Cameron Duddy on Vimeo.