When talking about it, me and Mel, basically come to the conclusion that the male sex would definitely not be the target audience we are trying to attract. It seems clear that we are most likely to be attracting the female audience, with this age 17-18 being the medium age, to show this target audience we are using cast members of a similar age who are going to be of course male.
By re-releasing a song released originally in 2001 we could be attracting audiences of around 20 - 25 who were say 12 at that age, as N'sync would of originally attracted that age with it being the pop genre.
Also by using a female in our narrative you could also argue that male gaze theory could be present, which could then attract male audiences.
needs more careful consideration
ReplyDeletegeneral youth aud is 15-24 (primary) - the existing orig aud would now be the secondary aud; you're relaunching/rebranding with this vid etc
younger, down to tweenage (a key pop aud), who aspire (U+G model) to be like older, would also be secondary aud